Content / Marketing / Blogging

 We’ll attract significantly more traffic to your site over the next three months. It starts with optimizing the blog itself, which we can do with a variety of plugins and SEO tweaks.

We write thousands of blogs each year for our clients, and we’ve found it’s not about how much content you post to your site, but how targeted the content is and how well you’re able to promote it. This is also true of the SEO side of blogging, and there’s a very intense strategy to that – our writers take great pains to ensure each post is optimized, including formatting, internal and external linking, etc.

We rotate through four different types of blog posts:

In-industry Link Bait – We include quotes from at least 3 experts in each of these posts, focusing on those that have large social media followings of their own. This way, we can leverage their networks to drive more traffic to the site (experts often share links to blog posts they’re featured in).This also sends good signals to search engine crawlers, which value content that gets shared via social networks. (1,500+ words each, $750 individually.)

In-Depth Posts – These are targeted to potential buyers, and have a heavy SEO focus. These long-form posts are designed to draw in organic search traffic, and can be a great way to passively generate leads on a consistent basis. Research has shown that the latest Google algorithm updates favor long-form content, and posts that have 2,000 words or more tend to generate the biggest SEO returns over time. (2,000+ words, $950 individually. 3,000+ words, $1450 individually.) *** If your goal is to improve organic traffic, in-depth posts are the best way to go.

List blogs – List posts are clickable, readable and shareable content that should be incorporated into any solid blogging strategy. We recommend occasionally incorporating complementary experts, companies and events in order to catch their attention and get them to help promote the content – again, leveraging other networks to increase the size of your own. (1,000+ words, $500 individually.)

Observation Posts – These provide observations about subjects your customers may be interested in. Alternately, they can be brand storytelling posts that highlight your expertise or specific case studies. (500-600 words, $250 individually or 300-400 words, $150 individually.)

Content can be priced by the piece on an individual basis. We can also design custom content to go along with PR campaign and content marketing initiatives. For more information email us for a consultation.

Guest Blogging

One of the fastest and most effective ways to generate back-links, significantly increase referral traffic and get more people contacting you is to write guest blogs on a regular basis. If you’ll write them, we’ll edit them and pitch ‘em around. Alternately, we can swap out on-site blogs for off-site blogs, which we can ghostwrite under your name and send it over for your approval before finding a home for it on a larger site.